Privacy policy

Last Update: July 2026

This Privacy Policy explains how The Whimsical Wicks Co. (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit or shop on our website. By using our site, you agree to the practices described in this policy.

Information We Collect

We collect the following categories of information in connection with your use of our website:

  • Contact & Identity Information: name, email address, billing address, and shipping address.
  • Order Information: details about the products you purchase, order history, and related support communications.
  • Payment Information: our payment processor handles and stores your payment card details directly; we do not store your full card number on our own servers.
  • Usage & Device Information: information collected automatically through cookies and similar technologies, such as browser type, pages viewed, and general location data.

How We Use Your Information

  • To process, fulfill, and ship your orders
  • To communicate with you about your order, including confirmations and support requests
  • To send marketing communications, where you've opted in
  • To understand and improve how our website performs
  • To detect and prevent fraud
  • To meet our legal, tax, and compliance obligations

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to keep your cart working, remember your preferences, and understand how visitors use our site. Some cookies are essential to the site's operation, while others support analytics or marketing. You can control or disable cookies through your browser settings; please note that disabling certain cookies may affect how parts of our website function.

How We Share Your Information

We work with a small number of trusted service providers to operate our store, including Google Analytics (website analytics), Omnisend (email marketing), and Order Desk (order management). These providers only receive the information necessary to perform their specific function and are contractually restricted from using your data for any other purpose. We do not sell your personal information for money. Depending on your state of residence, the use of certain analytics or advertising cookies may be considered a “sale” or “sharing” of personal information under applicable state privacy law; where that's the case, the opt-out options below apply.

Your Privacy Rights

  • California Residents: under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), you have the right to know what personal information we collect, request deletion of your personal information, opt out of the “sale” or “sharing” of your personal information, and not be discriminated against for exercising these rights.
  • Residents of Other States: if you live in a state with a comprehensive privacy law (such as Virginia, Colorado, Connecticut, or Utah), you may have similar rights to access, correct, or delete your personal information, and to opt out of certain processing.
  • All Customers: regardless of location, you can opt out of marketing emails at any time using the unsubscribe link in any email, or by contacting us directly.

How to Exercise Your Rights

To make a privacy-related request, please contact us using the details below. We may need to verify your identity before completing certain requests.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to meet our legal, tax, and accounting obligations.

Data Security

We use reasonable technical and organizational safeguards designed to protect your personal information from unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure, but we work to protect your information at every step.

Children's Privacy

Our website is intended for individuals who are 18 years of age or older, or the age of majority in their jurisdiction. We do not knowingly collect personal information from children.

International Visitors

Our website and services are intended for customers located in the United States. If you access our site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated effective date.

Questions About Your Privacy?

If you have any questions about how we collect, use, or protect your personal information, or you'd like to exercise your privacy rights, reach out by email or through our contact form.

Business Information

The Whimsical Wicks Co.  (operated by Utterly Useless LLC)

Address: 27 Pleasant Street, Newfields, NH 03856, United States

Email: hello@whimsicalwicksco.com

Support Hours: Monday-Saturday, closed Sundays · Eastern Time (EST)